8 Pro Tips on How to Get In Small Playlists | Spotify

When you're a new artist trying to make your mark in the music world, it might seem like getting your songs on Spotify's biggest playlists is the golden ticket. But here's a little secret: smaller playlists can actually be a much better deal for you. Yes, you read that right! And this blog is all about the magic of small playlists on Spotify, how to get your tunes on them, and why they could be a game-changer for your music career.

Think about it: big playlists are cool, but they have a huge skip rate and with all that competition… Well, it would be really hard to get real results. Also, it's easy to get lost for a listener. Small playlists on Spotify, though, they're different. They're like those cool, secret spots only the locals know about – less crowded, more personal, and a great place to really get noticed. And while you probably won’t get as many streams as on big playlists, you will definitely get to the actual audience for your tunes.

Small playlists are special because they reach the listeners who are likely to become your biggest fans. These are the folks who love discovering new music that not many people know about yet. When your song pops up in a small playlist, it's not just background noise; it's a new discovery they came to explore.

Small playlists help you build a community of listeners who are genuinely interested in your music. These fans are more likely to support you across platforms, from streaming your songs on Spotify to buying your merch on Shopify.

Being on small playlists can also help with Spotify's algorithms. These algorithms notice when your music gets more plays and engagement. This can lead to your songs being recommended to more people, increasing your visibility even outside of these playlists.

So, you're convinced that small playlists are the way to go. Great! But how do you actually get your music on them? Let's break it down.

Before anything else, you need to understand where your music fits. What's your vibe? Who's your audience? Find playlists that match your style and where your music will resonate the most.

Playlists are often curated by people who just love music. Find these curators, follow them on social media, and engage with them without pushing your tracks too hard. Be genuine, show interest in their work, and let them know about your music in a friendly way.

There are platforms out there designed to help artists get their music in front of playlist curators. SubmitHub is one, but there are others too. These platforms can be a straightforward way to reach curators who are looking for new tunes.

Make sure you're using Spotify for Artists. This platform allows you to submit unreleased music directly to Spotify's editorial team for playlist consideration. While this is more about getting into Spotify's official playlists, it also increases your visibility on the platform, which can indirectly help you get noticed by independent curators.

Collaborate with artists who have been featured on playlists. This can increase your exposure to playlist curators who are always on the lookout for similar music. Also, create shared playlists with other artists in your genre. By promoting each other’s music, you increase your chances of being noticed by curators.

Getting featured on a music blog can significantly boost your credibility and visibility. Playlist curators often look to music blogs for discovery. And sending out press releases about your new music can get the attention of both journalists and playlist curators who follow music news.

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Start curating your own playlists on Spotify. This can attract followers, including other artists and curators. By becoming part of the curator community, you increase your chances of getting your music on other playlists.

With a music marketing agency you can get into small Spotify playlists easily. These professionals employ strategic campaigns to enhance your music's reach, engaging broader audiences. Their expertise places your tracks in the spotlight, making them more attractive to small playlist curators seeking trending and buzzworthy music. This targeted exposure increases your chances of being included in niche, genre-specific playlists.

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Big playlists aren't the only path to success on Spotify. Small playlists offer a unique opportunity to connect with dedicated listeners, increase engagement, and build a loyal fan base. This is especially important for new artists. Remember, it's not just about getting your music out there; it's about getting it to the right ears.

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