Best Merch Products for Musicians to Sell in 2025

Merch isn’t just a way to make extra cash—it’s a way for fans to connect with your music beyond streaming. It turns listeners into superfans and gives them something tangible to remember your shows by. Plus, if done right, merch can promote your brand wherever your fans go!

The key to successful merch sales? Know your audience. Your genre and fanbase will influence what sells best. But if you’re just starting out, here are five essential merch items every musician should consider selling.

1. T-Shirts – The No-Brainer Choice

If you own any merch from your favorite artists, chances are it's a band tee. There’s a reason they’re a classic—T-shirts are easy to produce, have a great profit margin, and turn fans into walking billboards for your music.

To maximize sales:

• Keep designs simple but eye-catching.

• Offer a few different colors and sizes.

• Make sure your tees are comfortable and high-quality —nobody wants a stiff, scratchy shirt!

2. Hoodies – High-Ticket Fan Favorites

Hoodies might cost more to produce, but they also sell at higher price points, making them a great way to boost merch revenue. Fans love them, especially in colder seasons, and they provide long-term visibility for your brand.

Want to take it up a notch? Expand your clothing line with:

• Sweatpants or joggers for a full merch fit.

• Limited-edition designs to create urgency.

• Custom embroidery or patches for a premium feel.

3. Hats – Low-Cost, High-Impact Merch

Caps and beanies are underrated merch items, but they’re cost-effective, durable, and stylish . A well-designed hat featuring your logo, album artwork, or even a catchy lyric can appeal to fans of all ages.

Hats are also easy to seasonally adapt:

• Snapbacks & trucker hats for summer tours.

• Beanies for winter gigs.

4. Tote Bags – Stylish & Eco-Friendly

A reusable tote bag is practical, affordable, and environmentally friendly —three things fans appreciate. These work especially well for:

• Indie, folk, or acoustic artists with a minimalist aesthetic.

• Bands playing festivals where fans need a bag to carry extra merch.

• Artists looking to offer a lower-priced merch option for casual fans.

To make your tote stand out, opt for high-quality canvas with a bold, clean design. No one wants a flimsy tote that falls apart after a few uses!

5. Drinkware – Daily Use, Daily Promotion

Mugs, tumblers, and water bottles make fantastic merch because they’re functional —and every time your fan sips their morning coffee, they’ll be reminded of your music!

Popular options include:

• Classic mugs with your band logo.

• Insulated tumblers for on-the-go fans.

• Custom water bottles for eco-conscious listeners.

Bonus Tip: How to Sell Your Merch Successfully

Once you’ve chosen your merch, it’s time to get it in front of fans:

• Sell online using print-on-demand services (no upfront inventory costs!).

• Set up a merch table at live shows to drive impulse purchases.

• Offer exclusive, limited-run designs to create hype.

• Run giveaways or bundle merch with music releases to increase sales.

🎶 Best merch products for musicians - Ready to launch your merch line? Start small, test different products, and refine your approach based on what your fans love. The more creative and high-quality your merch, the more your fans will want to support you!

PROMOTE YOUR MERCH WITH PITCH-US!