How to Create a Perfect Pitch (Without Boring Anyone to De@th)

Let’s be real: Most pitches are terrible.

You know the kind - long, lifeless, full of jargon, and so boring you start questioning your life choices. If you want to actually win over playlist curators, labels, or industry gatekeepers (instead of making them delete your email on sight), you need a pitch that grabs attention, tells a story, and makes them say, “Wow, I need to hear this track!”

So, let’s break down how to create a perfect pitch that’ll make curators, bloggers, or industry pros put your song on repeat.

1. Start With a Bang 💥 (A.K.A. The Hook)

If your pitch doesn’t hook people in the first 10 seconds, you’ve lost them.

Think of your opening like the first line of a hit song - intriguing, unexpected, and impossible to ignore.

• Bad opening: “Hi, my name is John, and I’d love for you to check out my new song.”

• Good opening: “Imagine if The Weeknd and Tame Impala had a baby - that’s my new single.”

Curiosity piqued? Exactly.

2. Define the Story Behind the Song (Make It Personal)

Curators and industry folks don’t just want another song in their inbox, they want something that means something. Tell them why this track matters.

Example: “I wrote this song after a crazy breakup, blending dreamy synths with raw, emotional vocals. It’s for anyone who’s ever loved and lost.”

Now they’re invested.

3. Present Your Unique Sound (The Why You?)

Now that you’ve got their attention make it clear why your music stands out.

Your pitch should be easy to grasp, specific, and instantly appealing.

• Wrong approach: “My music blends multiple genres and has something for everyone.” (Too vague!)

• Right approach: “My sound is a fusion of R&B and alt-pop, inspired by Frank Ocean and SZA - soulful, cinematic, and deeply personal.”

4. Show Proof (Because Nobody Trusts You Yet 🤨)

People believe results, not just hype. If you have numbers, press coverage, or fan engagement, now’s the time to flex it.

• “My last single got 50K+ streams in its first month.”

• “I was recently featured on XYZ Music Blog.”

• “This track already has 500 pre-saves and counting.”

Even if you’re new, any small win helps build credibility.

5. Keep It Short and Sweet 🍬

Nobody wants to read a novel. Keep your pitch under 100 words.

• Email pitch? 4-5 concise sentences.

• DM pitch? 1-2 punchy lines.

• If they ask for more? Now you’ve got them hooked - so then you can expand.

The golden rule? Say what you need to say, then shut up. Less is always more.

6. End With a Clear Ask (Don’t Be Shy!)

A pitch without an ask (CTA) is like a song without a chorus - confusing and forgettable. Be direct about what you want.

• “I’d love to be considered for your playlist.”

• “Would you be open to a feature on your blog?”

• “Let me know if you’d like an exclusive first listen!”

Make it clear, specific, and easy to say yes to.

7. Practice Like Your Career Depends on It

Because it does. 

Even the best pitch falls flat if you sound unsure. Rehearse until you can deliver it smoothly, confidently, and naturally.

Pro tip: Record yourself. If you cringe listening back, keep practicing.

8. Read the Room & Adapt (Be a Human, Not a Bot 🤖)

Your pitch should feel like a conversation, not a press release. Pay attention to responses, adjust your energy, and don’t be afraid to inject some personality.

People connect with you as much as your music, so let them see the passion behind it.

Create a Perfect Pitch That'll Make Them Remember You

A perfect pitch should make people excited about your music. When done right, it sparks curiosity, builds relationships, and opens doors.

So, next time you pitch, ditch the dull, bring the energy, and own the moment.

Now, go out there and pitch like a rockstar 🚀