Behind-the-scenes (BTS) content is a powerful tool for indie musicians to connect with their audience. It's more than just sharing moments from the studio—it's about creating a personal connection and showing your fans the journey behind the music. With the rise of platforms like TikTok, it's easier than ever to give your followers a peek into your world.
Before we dive into how you can create behind-the-scenes content...
Pitch-Us' TikTok campaigns are designed to help you reach the right audience and ensure your music gets the attention it deserves. By leveraging TikTok’s powerful algorithm, these campaigns strategically place your music in front of listeners who are most likely to engage with it.
With Pitch-Us, you can focus on creating your music, while we handle the heavy lifting of getting your track noticed and shared by a larger audience. We offer various campaign packages to help indie artists like you gain traction and visibility. These campaigns can accelerate your growth by helping you reach key demographics, boost your engagement, and even hit milestones like reaching your first 100,000 followers as a musician.
If you're serious about growing your audience, these campaigns are a game-changer.
Follow the simple steps below to get a campaign package from Pitch-Us:
Sign up on Pitch-Us: Create your account and set up your profile as an artist.
Choose your package: Pick a campaign package that best suits your goals.
Launch the campaign: Once you've selected your package, Pitch-Us will take care of the details, pushing your content to the right TikTok influencers.
- Watch your audience grow: See the engagement and followers build as your content spreads on TikTok.
Now, let’s dive into how to create BTS content to build a more connected fanbase.
Why BTS content is essential for musicians
Fans crave authenticity. It’s no longer enough to just drop a new track and hope people listen. Today's audience wants to feel like they're part of the journey.
Sharing behind-the-scenes content is crucial for any musician. Here's why:
Fans love authenticity: Create behind-the-scenes content that shows the real you. Whether it’s the highs or the lows, your audience wants to see the process behind your music.
It humanizes you: Sharing your creative process, struggles, and victories makes you more relatable to your fans.
Boosts engagement: Posts showing your process or struggles can spark meaningful interactions and conversations.
Research by Sprout Social shows that relatable and authentic content gets double the engagement compared to polished, sales-focused posts. The value of connecting with your audience on a personal level can't be overstated.
1. Start with your creative process
Create behind-the-scenes content by showing your creative process. Fans want to know how your music is made, from brainstorming lyrics to recording in the studio. Share snippets of your sessions, whether it’s a rough demo or a time-lapse of you putting together a song.
Pro tips:
Record raw vocals or a snippet of an unfinished track.
Share quirky moments like when equipment malfunctions—fans love seeing the behind-the-scenes mess.
Why it works: Your fans appreciate the effort you put into creating your music. Sharing this process lets them feel involved in the final product.
2. Share your day-to-day grind
Your fans want to know more than just what happens in the studio. Show them your day-to-day life. Whether it's a clip from a live show, a moment with your band, or what you do to unwind, your fans want to connect with you beyond the music.
Content ideas:
A reel of your pre-show rituals
Clips of your tour bus or rehearsal space
Chatting about your favorite records or what’s inspiring you
3. Make your fans part of the journey
Behind-the-scenes content is not just about you; it’s about your relationship with your fans. Involve them in the process. Get their input on album covers, song choices, or even your next single. Let them vote or ask for feedback.
Engagement ideas:
Polls and Q&As to get fan opinions on music
Host live streams where fans can watch you work or ask questions
Use TikTok’s duet feature to remix fan videos
This not only engages your followers but also builds a deeper connection with them. Speaking of TikTok, Pitch-Us’ TikTok Campaigns can help you build a loyal fanbase in 2025 by pushing your content to the right audience.
4. Be transparent about your struggles
Behind-the-scenes content doesn’t have to be all polished moments. It’s important to show the tough times, too. Share when you’re facing writer’s block, when things go wrong in the studio, or when you feel frustrated. Fans appreciate vulnerability because it shows you're human.
For example, Billie Eilish has been very open about her struggles with her mental health, creativity, and her process. Her fans love her for it because they can relate to her challenges. Sharing these moments with your audience helps them connect with you on a deeper level.
Pro tip: Always try to end on a positive note, like sharing how you overcame the challenge or what you learned from it.
5. Plan your content like a pro
Consistency is key when it comes to BTS content. But it’s not just about posting regularly—it's about keeping it fresh and varied. Use content scheduling tools like Later or Buffer to stay on track with your social media posts.
Content ideas by platform:
Instagram: BTS photos, stories, and live sessions
YouTube: Full-length BTS videos or vlogs
TikTok: Short clips, trends, and challenges
Create engaging behind-the-scenes footage to connect with fans
When you consistently create behind-the-scenes content, you're able to build deeper connections with your fans. It's all about showing the real you—your process, your struggles, and your day-to-day life. By sharing more of your world, you’re inviting your audience into your creative journey. If you do it right, it can be one of the building blocks for establishing a long, fruitful, rewarding career.
And remember, Pitch-Us’ TikTok Campaigns can help you boost your reach and connect with even more fans. Sign up, pick a campaign package, and start building a loyal fanbase today.
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