How To Find A Music Manager in 2025

As an independent artist, finding the right music manager is one of the most crucial steps in advancing your career. A good manager can take care of the business side of things, allowing you to focus on what you do best—creating music. But finding a music manager can feel overwhelming.

A music manager takes care of the business side of your career, so you can focus on creating music. They oversee tasks like booking shows, negotiating contracts, managing finances, and building connections with industry professionals.

For artists in competitive markets like NYC, Nashville, or London, having a good manager can be the difference between staying stagnant and breaking into new opportunities. Whether you’re a rap artist in Atlanta or a talent in Toronto, the right manager helps you turn your music into a thriving business.

Not every indie artist needs a manager right away. Here are signs you might be ready:

• You’re consistently booking shows and struggling to keep up with managing gigs.
• Your fan base is growing, and you need help with organization and promotion.
• You’re generating revenue from your music but feel overwhelmed by the business side.
• You’re ready to expand your reach into markets like the UK or Los Angeles.

Remember, hiring a manager is a big decision. Ensure you’re at a stage where their expertise can genuinely add value to your music business.

Before reaching out to potential managers, it’s important to know what you want. Are you looking to book shows, sign a record deal, or expand into new markets like the UK or Los Angeles? Having clear goals will help you find a manager who aligns with your vision and ambitions.

A strong personal brand is essential for attracting the right music manager. Managers are drawn to artists who have a clear, consistent image and a professional online presence. This includes high-quality music, well-curated visuals, and engaging social media profiles that showcase who you are as an artist.

To elevate your brand visibility, tools like TikTok campaigns can be a game-changer. By promoting your music on TikTok, you can expand your audience and build a stronger fan base, making you more attractive to potential managers. Explore our TikTok Campaign packages to help your music stand out.

It’s also important to avoid common branding myths that can hold you back. Many artists unknowingly fall into traps that hinder their growth. Understanding these misconceptions can help you focus on building a strong, authentic brand. Read about the common myths that are sabotaging your music career and steer clear of them as you shape your image.

By building a strong, professional brand, you’ll make it easier for the right manager to see your potential and help you grow your career.

In the music industry, who you know can be just as important as what you know. Networking with producers, fellow artists, and even other managers can help you find the perfect fit. Attend industry events, conferences, and shows in key cities like NYC, Nashville, and LA. You can also network online, especially via social media platforms like Instagram and TikTok, where many managers discover new talent.

Once you’ve done the groundwork, it’s time to reach out. Start by identifying managers who have experience with your genre and understand your goals. Send them a concise, professional email or message introducing yourself, your music, and why you think they’d be a good fit.

When meeting with potential managers, ask questions that will help you gauge whether they’re the right fit:

• Have you worked with artists in my genre, such as rap or indie?
• What’s your strategy for growing an artist’s career?
• Do you have connections in the cities I want to target, like Los Angeles or London?
• How do you typically charge for your services—percentage-based, flat rate, etc.?

It’s wise to begin your relationship with a manager on a trial basis. This allows you both to see if the partnership is a good fit without committing long-term. A good manager will prove their value quickly by helping you secure gigs, build your brand, and expand your career.