How To Promote Your Music Online: 7 Essential Tips

Promoting your music online is one of the easiest, low-cost ways to share your gift, grow your fan base, increase your reach, and ultimately monetize your craft. For independent artists, the digital landscape offers numerous opportunities to connect with listeners worldwide without the cushion of a large record label. 

This guide provides actionable steps, expert tips, and a look into how Pitch-Us’s TikTok Campaign Packages can amplify your promotional efforts. Let's dive in.

Promoting music online is essential for any artist interested in becoming successful. The digital space affords you countless opportunities to interact and connect with your fans and potential audiences in real time, providing direct access to listeners. This empowers you to take control of your career and build it independently.

Here are some reasons for promoting your music online:

• Global reach. Sharing your music online is easier, given the lack of barriers associated with the media.
• Cost-effective. Many online platforms available to artists are free to use, including TikTok and Spotify for Artists.
• Direct fan engagement. Online platforms provide simpler ways to interact with your supporters and build a solid fan base. 

A strong online presence isn’t just about uploading your music online, but about building a cohesive brand, engaging with fans, and standing out in a crowded market.

When it comes to pushing your music online, opportunities abound.

Follow these steps to promote your music online:

Uploading your music on streaming platforms alone won't get you the desired visibility. To broaden your reach, prioritize playlists on streaming services like Apple Music and Spotify.

Heads up: Playlist curators are hot commodities in the music industry, and building relationships with them is quite a challenge. Instead of chasing elusive playlist curators, consider partnering with Pitch-Us to get noticed and grow your reach.

Through our TikTok Campaigns, we partner with influencers to strategically and organically promote your music on TikTok, making it a viral hit. Naturally, this translates to more streams on Spotify and Apple Music, increasing your earnings.

This is our guarantee:

• Reach millions of accounts
• Amass hundreds of thousands of views (depending on your chosen plan)
• Keep the campaign content to reuse

With four packages to choose from, there's a plan for every artist. Claim yours by following the steps below:

1. Choose a suitable TikTok Campaign package.
2. Follow the prompts to start the campaign.
3. Submit a song (we focus on one song per campaign for maximum efficiency).
4. Sit back and watch Pitch-Us do the work for you.

Your music career is a business, and your online profiles are your digital storefronts. Create professional, cohesive, and engaging profiles on your chosen platforms, ensuring they're aligned with your goals and needs.

Here are key platforms to consider:

• Spotify for Artists and Apple Music for Artists. Optimize your page by claiming your profile, customizing your bio, and uploading professional images that align with your brand. Personalize your profile with key features, like Spotify's Artist Pick, to highlight what's important to you—including your songs, live shows, albums, or merch.
• YouTube for Artists. Record and upload high-quality music videos. Provide value for your audiences and subscribers by sharing your story and behind-the-scenes content.
• TikTok and Instagram. Create and carefully edit short-form videos to revive streams for old music and create a buzz around new releases.

Pro tip: Keep your tone of voice consistent across platforms to build professionalism and trust among your followers.

A strong social media presence can significantly increase your visibility when you do it right.

Implement these tips to connect with your audience on social media:

• Post consistently. Post as much as you can, as often as possible, and share your recording sessions, behind-the-scenes exclusives, special announcements, and more to keep fans invested.

• Use hashtags. Hashtags that are relevant to your niche can improve your discoverability and introduce you to new audiences. Keep them minimal to avoid your content coming across as spam.

• Collaborate with influencers. Creatives and influencers typically have engaged followers. Partnering with them can expand your reach and introduce you to new audiences and potential fans.

Music videos do more than showcase your artistic vision; they can promote your music online, too.

Implement these tricks to promote your music video online:

• Record behind-the-scenes footage. Share clips from your music video shoots to show your audience what it takes to create the videos they love.
• Repurpose music videos. Creating shorter clips for TikTok, Instagram Reels, and YouTube Shorts can maximize reach. Focus on engaging content that can go viral.

Pro tip: Create viral opportunities by challenging your fans to recreate or interpret key moments from your music videos using your tracks on TikTok.

Featuring in music blogs can improve your credibility and expand your reach. Target blogs that align with your genre and build relationships with journalists.

Your website serves as your all-inclusive touchpoint for your fans. Use it to promote new albums, sell merch, announce upcoming shows, and more. Don't forget to embed music players and links to your streaming platforms, and include a sign-up form to keep fans updated via a mailing list.