Taylor Swift Crowned Spotify’s Global Top Artist of 2024

How She Keeps Winning and What You Can Learn From Her

Spotify Wrapped is back, and once again, Taylor Swift has claimed the title of Spotify’s Global Top Artist for 2024. With a jaw-dropping 26.6 billion global streams, Taylor isn’t just breaking records; she’s rewriting the rulebook on how to dominate the music industry.

From her sold-out Taylor Swift | The Eras tour to the release of The Tortured Poets Department: The Anthology, Taylor has turned 2024 into her personal highlight reel. And for the second year running, she’s the undisputed queen of Spotify.

What Made 2024 Taylor’s Year and Spotify’s Global Top Artist

Let’s talk about The Tortured Poets Department. Released as a surprise double album on April 19, it smashed Spotify records like never before. Imagine this: 300 million streams in just one day. The album also gave us “Fortnight” featuring Post Malone, which became the most-streamed song in a single day on Spotify. By April 22, Taylor had secured the most-streamed album in a single week in Spotify history.

But Taylor didn’t stop there. She embraced her fans in ways no one else is doing. From friendship bracelets (yes, even in AR form) to custom Wrapped experiences, she keeps finding creative ways to connect. The Easter eggs on Spotify, tied to her iconic eras, made listening a game for fans.

The Takeaway for Artists: Be More Than Your Music

Taylor’s success isn’t just about great songs—it’s about great strategy. She’s built a brand that’s bigger than her music by constantly engaging her audience and making them feel like part of her journey.

Artists, take note. It’s not just about uploading tracks and hoping for the best. You’ve got to show up, connect with your audience, and make them want to stream your music, go to your shows, and talk about you nonstop.

What’s Next for You? Pitch-US Can Help

If you’re an artist dreaming of your own Spotify Wrapped spotlight, it’s time to take action. At Pitch-Us, we specialize in helping independent artists grow their streams, boost fan engagement, and craft strategies that get results.

From organic Spotify growth to TikTok campaigns and PR articles, we’ve got the tools to elevate your music career. Don’t wait for success to come to you—pitch your story, promote your music, and make your 2025 Wrapped unforgettable.

Taylor Swift proved it: the right strategy makes all the difference. Ready to make yours?