TikTok Music Marketing in 2024

Curious about getting thousands of streams? World-wide fame?

We know you are. And that’s why we prepared this article which sums up the easiest ways to get to the ultimate music success.

As you already know, TikTok has solidified its position as a powerhouse for music discovery, capable of catapulting unknown tracks to the top of the charts almost overnight. Despite a rocky start in 2024, marked by a temporary withdrawal of Universal Music Group's catalog, TikTok has reclaimed its status as the go-to platform for viral music success.

Let’s dive into three standout success stories from this year and uncover the strategies that made them hits.

Billie Eilish’s track “BIRDS OF A FEATHER” became an instant sensation on TikTok in 2024, following the return of her music to the platform. The song, although not a single, resonated deeply with TikTok users, especially in videos celebrating friendship and love. Within just a month of its release, the track was featured in over 254,000 TikTok videos.

What Worked:

• Emotional Connection: The lyrics of “BIRDS OF A FEATHER” tap into universal themes of loyalty and companionship, making it a perfect fit for TikTok’s community-driven content.

• Timing: The reintroduction of Eilish’s catalog to TikTok came at a moment when fans were eager for new music, driving both streams and engagement.

Results:

• Streams: Over 50 million streams on Spotify in just a month.

• TikTok Views: Influencer-led videos using the song garnered millions of views, contributing to its rapid climb on the charts.

Influencer Example: 

Originally released in 2022, “End of Beginning” experienced a resurgence on TikTok in 2024, becoming the soundtrack for nostalgic and emotional content. The song’s cinematic feel and connection to actor Joe Keery (who plays Steve Harrington on Stranger Things) made it a natural fit for the platform.

What Worked:

• Nostalgia Factor: The song became a favorite for videos that evoke a sense of longing, tapping into the nostalgia trend dominating on TikTok.

• Influencer Selection: Influencers known for creating emotionally charged content were key in popularizing the track.

Results:

• Streams: From 18,000 in February to over 50 million streams by May.

• TikTok Views: Influencer posts helped push the song to 2.1 million TikTok videos by March.

Influencer Example: 

Sabrina Carpenter’s catchy tune “Espresso” became a viral hit on TikTok, thanks to its memorable lyrics and Carpenter’s rising fame. The track caught fire on the platform following her role as Olivia Rodrigo's “blonde girl” and her tour with Taylor Swift.

What Worked:

• Catchy Lyrics: The phrase “That’s that me espresso” became an earworm.

• Cultural Relevance: Sabrina’s association with major pop culture moments made the song highly relatable and shareable.

Results:

• Streams: Over 70 million streams on Spotify within two months.

• TikTok Views: The song was featured in over 200k TikTok videos by mid-year.

Influencer Example: 

These success stories highlight how powerful TikTok can be for propelling songs to viral status. But here’s the twist: it’s not as easy as it looks. Finding the right influencers who can turn your track into a hit without breaking the bank can be a daunting task. The key lies in choosing the right influencers who genuinely connect with your audience and have the power to amplify your message.

At Pitch-Us, we take the guesswork out of influencer selection. With a base of 25,000 influencers across various niches and follower counts, we’re ready to make your song a viral hit. And the best part? We’ve secured special deals with these influencers, so it won’t cost you as much as buying a villa with a pool - that’s how much they usually charge on a single deal.

Explore our packages or get in touch with us to find the perfect match to skyrocket your music career. Remember, consultations are free—so why wait? Let’s make your song the next big thing on TikTok.

Thank You!