Top 4 Most Influential Music Creators on TikTok in 2024

TikTok has consistently been a launching pad for viral music hits, music creators and emerging artists, shaping music trends worldwide. In 2024, the platform continues to thrive as a hotbed for musical creativity, propelling a new wave of artists into the limelight. These music creators not only dominate the charts but also influence the broader music industry. Let’s dive into the world of TikTok's most popular music creators this year, exploring their unique styles and how they've captured the hearts of millions.

TikTok’s algorithm is uniquely tailored to individual preferences, allowing for the rapid viral spread of songs. This feature has been instrumental in the rise of new artists and music creators who might have otherwise remained undiscovered.

A single viral hit on TikTok can change an artist's life overnight. This phenomenon continues in 2024, where several music creators have skyrocketed to fame through catchy snippets that capture the platform's youth-oriented audience.

Research shows that TikTok users are more likely to spend money on music and be more invested in it. While 40% of active TikTok users pay for a monthly music subscription, only 25% of the general population does. Additionally, 17% of TikTok users buy artist merchandise monthly, compared to just 9% of the general population.

Moreover, TikTok users often engage with music through the app's features. They create their own videos by lip-syncing songs, making up dances, or trying to sing along.

The platform's global reach fosters a melting pot of sounds and styles, ranging from pop and hip-hop to more niche genres like hyperpop and indie electronic. This diversity is a key strength of TikTok, offering a platform for every type of music creator and artist.

Each music creator can freely develop their own style through videos, communication with the audiences and other music creators. Furthermore, the platform offers the possibility to discover and interpret other genres, as well as be influenced by them. 

Music creators are now more active than ever, thanks to different streaming platforms. Here are some of the most influential and popular music creators on TikTok this year:

Kicking off our roundup of the music industry's most electrifying influencers is the enigmatic Benson Boone. Boone's journey took a dramatic turn when he stepped into the spotlight as a standout contestant on "American Idol." His undeniable talent set him apart early, marking him as a favorite to win. Yet, in a stunning move that captured headlines, Boone walked away from the competition with only 24 contestants remaining. His reason? A fierce desire to forge a genuine music career on his own terms, not merely as a reality TV sensation.

Since his bold departure, Boone has taken the music world by storm. He's a constant presence on social media, where his captivating covers and original tracks have amassed a following of over 6 million on TikTok alone. Boone is more than just a viral sensation; he's a musical force gearing up for a highly anticipated tour to support his debut album. His story isn't just about leaving a show; it's about taking control of his artistic destiny and inspiring millions along the way.

Rising star Sofia Camara is setting the music scene ablaze with her extraordinary talent and undeniable charm. At just 21 years old, this multi-talented singer-songwriter has captured hearts worldwide, transforming from a social media sensation into a bona fide music industry powerhouse. Camara's journey began with soul-stirring covers that resonated deeply with her audience, but it didn’t take long for her to start crafting her own hit songs, showcasing her prowess as a songwriter.

Beyond her vocal gifts, Camara is a virtuoso on multiple instruments, seamlessly switching between guitar and piano, among others, in her visually stunning music videos. Her massive online following is a testament to her skill and appeal, but it’s her playful, down-to-earth persona on TikTok that truly endears her to fans, making Sofia Camara not just a musician to watch, but to adore.

At the young age of 19, UK sensation Henry Moodie isn't just collecting fans—he's shaping an era. This singer-songwriter catapulted to fame through his magnetic TikTok and YouTube performances, captivating over 6 million followers with his unique blend of pop and alternative music. 

Moodie's meteoric rise is marked not only by his rapidly growing online community but also by his early success on the touring circuit. With one successful tour already under his belt and more planned for this year, Henry Moodie is not just a musical talent to watch—he's a trailblazer setting the stage for the future of music.

Is there anything Troye Sivan can't do? This multi-talented dynamo from Australia is a tour-de-force as both a singer-songwriter and an actor. Bursting onto the scene via social media, Sivan first made waves with captivating covers and original tracks, quickly gaining a massive following. At 28, he's transcended his early internet fame, which began to crystallize in 2013 with a breakout song released through an Australian talent agency.

Since his debut, Sivan has evolved from social media stardom to a serious artist, embarking on tours and dropping albums that resonate deeply with fans across the globe. His artistic range doesn't stop at music; Troye Sivan also made a memorable appearance as a young Wolverine in the "X-Men" series, showcasing his versatility and cementing his status as a powerhouse in both the music and film industries.

The impact of TikTok on the music creators and industry cannot be overstated. It has revolutionized how music is marketed and has become an essential platform for artists to launch their careers.

TikTok has significantly influenced the music industry by revolutionizing how songs gain popularity and reach audiences. Its short-form video format allows users to create engaging, viral content using snippets of music, often leading to overnight sensations. The app's algorithm promotes popular tracks, providing unprecedented exposure for both new and established music creators. This democratization of music discovery bypasses traditional gatekeepers like radio and record labels, enabling artists to connect directly with fans.

Additionally, TikTok's interactive features, such as lip-syncing, dance challenges, and user-generated content, foster a sense of community and active engagement with music. This interactive nature has turned TikTok into a powerful marketing tool, where trends and viral hits can translate into chart-topping success and increased streaming numbers. As a result, the music industry has adapted, with labels, music creators and artists prioritizing TikTok-friendly content to leverage the platform's vast, active user base and its potential to create global hits.

Artists like Lil Nas X, who rose to fame through TikTok with "Old Town Road," illustrate the platform's power to impact music charts worldwide. In 2024, this trend continues as TikTok hits often translate into global chart-toppers.

For many users, TikTok is the first place they hear new music. Record labels and producers frequently scout the platform for new talents, making it a critical part of the music discovery process.

Despite its benefits, TikTok presents challenges such as the short-lived nature of viral trends. However, it also offers immense opportunities for artists to engage with fans in innovative ways and to rapidly gain exposure on a global scale.

As we look towards the future, TikTok is likely to continue evolving, possibly incorporating new features that further integrate music discovery and streaming. This evolution will undoubtedly continue to shape how music is created, shared, and enjoyed.

The popular music creators on TikTok in 2024 are as diverse as the platform itself. From individual singers and producers to dynamic duos, these artists are defining the contours of the music industry through their innovative use of the platform. As TikTok continues to grow, it remains a pivotal space for discovering music talent and shaping the global music landscape.

Music marketing is vital for musicians to reach new audiences, engage fans, generate buzz, and achieve commercial success in a competitive industry. Whether you're an established artist or just starting out, PitchUS can help you succeed with effective music marketing practices. Contact us, and let's create your musical success story together.