A Fail-proof Method For Pitching a Song to Spotify

A Fail-proof Method For Pitching a Song to Spotify

Thinking about getting Spotify for Artists and pitching a song? Read on how getting featured on one of their playlists can significantly boost your music's exposure.


This also guarantees you full access to a wider audience. We must admit, the process of Spotify pitching might seem daunting at first.


Whether you're an upcoming indie artist or part of a small label, understanding how to effectively present your music to Spotify is crucial. Let’s break down the steps to make any song stand out and increase your chances of playlist inclusion.

The Ins and Outs of the Spotify Pitching and Playlists


Spotify's playlists are curated collections of songs grouped by genre, mood, activity, or other themes. Some playlists are created by Spotify’s editorial team, while others are generated by algorithms based on user listening habits.

Understanding the types of playlists can help you target your Spotify pitch more effectively:


  • Editorial Playlists: Curated by Spotify’s team of editors and often genre-specific.
  • Algorithmic Playlists: Created based on user data, like Discover Weekly and Daily Mix.
  • Listener Playlists: Created by users themselves, which can go viral depending on their popularity.

Create High-Quality Music and Presentation


Before pitching to Spotify, ensure your song stands out in terms of quality and originality. High production values are crucial because Spotify curators and algorithms favor well-produced tracks. Additionally, your song should be properly mastered and mixed to compete with other professional tracks on the platform. 

Get Your Music on Spotify


To pitch a song, it first needs to be on Spotify. This is where digital distribution services come into play. Distributors like DistroKid, TuneCore, or CD Baby help you get your music on Spotify and other streaming platforms. They handle the licensing and ensure that your tracks are delivered in the format Spotify requires.

Claim Your Spotify for Artists Profile


Once your music is on Spotify, claim your Spotify for Artists profile. We have mentioned this numerous times, since this platform is essential for artists looking to advance their career on Spotify and in the streaming world. It provides access to analytics, listener demographics, and most importantly, the ability to pitch new releases directly to Spotify’s editorial team.

Prepare Your Spotify Pitch


When preparing to do a Spotify pitch, think about what makes your song unique and why it would be a good fit for specific playlists.


You should be ready to provide:

  • Song Information:  Basic details like the song name, artist, and release date.
  • Story Behind the Song: Any interesting facts about how it was made or the inspiration behind it.
  • Target Playlists:  Specific Spotify playlists you believe your song fits into.

Remember, all of this requires careful consideration on your part in order to achieve the best results. The more time and thought you invest into your music and Spotify pitch the higher the gain will be.

Use Spotify for Artists to Pitch Your Song


Spotify for Artists allows you to pitch unreleased music to Spotify’s editorial team. You can only pitch one song at a time and it must be done before the song’s release date.


Here’s how to make your Spotify pitch:


  1. Choose your unreleased song from your Spotify for Artists dashboard.
  2. Fill out the Spotify pitch form, providing details about the track. This includes the genre, mood, and instruments used, as well as the marketing plan and story behind the song.
  3. Submit your Spotify pitch well before the release date to give curators enough time to review it.

Promote Your Song


While waiting for feedback on your Spotify pitch, start promoting your song. Use social media, email newsletters, PR releases and other platforms to generate buzz around your upcoming release. The more interest and listens your track gets, the more likely Spotify’s algorithms will pick it up for algorithmic playlists.

Engage With Your Audience

A woman at a record store

Building a relationship with your listeners can influence your success on Spotify. Engaged listeners are more likely to save your track, add it to their playlists, and share it with friends, which boosts its visibility across the platform. This can be done in many ways including connecting via social media, direct contact and through Spotify campaigns. 

Leverage Spotify Analytics


Use Spotify for Artists to track how your song performs. Analyze which songs are doing well and try to understand why. This data can be invaluable for future releases and Spotify pitches. It will enable you to predict and forecast the success of your next Spotify pitch and give you the tools to market the right way. 

FAQs About Spotify Pitch


Can I pitch old songs to Spotify playlists?

Only unreleased songs can be pitched directly to Spotify’s editorial team. However, you can promote older songs through playlist placement services or independent curators.


How long does it take to hear back about a Spotify pitch?

Spotify does not guarantee feedback on pitches, and the timeline can vary. It’s best to continue focusing on your music and promotions regardless of direct responses.


Can I pitch multiple playlists at once?

You can only pitch to one editorial playlist at a time per song through Spotify for Artists. However, you can seek inclusion on multiple listeners or third-party playlists simultaneously.


What happens if my song isn’t chosen for a playlist?

Keep trying. Continue to release new music and pitch subsequent songs. Each release is an opportunity to refine your approach to Spotify pitches and increase your chances of success.

In Short on Spotify Music Pitches


Keep Pitching to Spotify 


Remember, success on Spotify often doesn’t come overnight. Keep creating music, pitching to playlists, and engaging with your fans. Each Spotify pitch is a learning opportunity, and each release builds your presence on the platform.


Spotify pitching requires understanding the platform's ecosystem, producing high-quality music, and using the tools available to you like Spotify for Artists. Remember, every artist’s journey is unique—keep refining your approach with each song release.


Arm yourself with patience for Spotify pitching, because no success is guaranteed after the first try. There is no magic formula for a song to get selected. But it pays off to be persistent, to produce good music and to keep changing up your approach.


And speaking of success - we at Pitch-us music agency have tested and tried methods to get you organic streams in no time. Check out our packages.

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