How a Record Label Got a 340% Increase in Artist's Submissions [Spotify Strategy]

The music world is tough, especially for record labels trying to make their mark. This case study looks at Breakout Records, a medium-sized independent label that used PitchUS to shake things up. By focusing on growing their playlists, they not only got more people listening but also attracted a ton of new artists and even teamed up with other labels.

Founded in 2016, Breakout Records has always aimed to find and promote new music talent. But even with a lot of passion, they struggled to reach a wider audience and stand out in the crowded digital music scene.

The big challenge was getting noticed on popular streaming platforms, especially Spotify, where playlists play a huge role in what people end up listening to. Breakout Records needed a smart yet affordable way to get more listeners, attract new artists, and work with other labels. All in all, they needed a better Spotify strategy.

In 2024, Breakout Records decided to work with PitchUS, known for its dominance and expertise in Spotify advertising.

When creating the Spotify strategy for the playlists, we focused on the existing resources and potential of our vast network, which connects with 50 million music fans across various genres. Our goal was to enhance visibility and interaction with the playlists while maintaining the independence of curators.

1. We recognized the importance of leveraging our network. By making playlists more accessible to a diverse audience, we aimed to introduce a broader range of musical tastes and preferences, ensuring that there was something for every listener.

2. To increase the playlist’s reach, we employed targeted advertising and optimized our Spotify strategy to search engine results. This wasn't just about getting more eyes on the playlists but making sure it appeared where potential new followers would notice it—right at the top of their searches.

3. With a growing audience, we planned to create opportunities for our partners and collaborators. By featuring tracks from associated artists and label releases, we set the stage for A&Rs and other industry professionals to take an interest and engage with playlists. This approach not only increased the playlist's appeal but also made our Spotify strategy a valuable asset for negotiations and partnerships.

4. Finally, converting interest into revenue was a key component. We guided our partners in exploring various revenue streams from the playlists, such as direct sponsorships and affiliate marketing. Our strategy was to turn the growing follower base into a sustainable and profitable venture.

This Spotify strategy paid off big time for Breakout Records:

- Their main playlist followers shot up by 400% in just six months.

- With higher visibility and better Spotify strategy, they saw a 340% increase in music from new artists.

- Other labels noticed and wanted to work together, trading songs and helping each other promote music. 

- More people listening meant more influence in the indie music scene.

- With more artists sending in their music, the label could pick from the best.

- Teaming up with other labels meant sharing fans and resources, which helped everyone grow.

Working with PitchUS  and implementing the new Spotify strategy showed Breakout Records a few key things:

1. Using data helps make smarter choices and better Spotify strategy.

2. Active and interesting playlists keep people coming back for more.

3. Collaborations can boost your reach and results.

Breakout Records’ story with PitchUS shows how being smart with technology and partnerships can lead to big wins in the music industry. They've managed to get more listeners, attract better talent, and build strong industry connections. Do you want a Spotify Strategy that is as successful as this?

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