How a Record Label Entered the Big League with PitchUS and Spotify Playlisting [Case Study]

In this case study, we'll give you a sneak peek into the successful strategy of a record label with great business potential. There have been many ups and downs in their efforts to break through, which we'll discuss here as well, but eventually, they found the right strategy to succeed with PitchUS.

Our client was a label known for its unconventional taste. They were mostly doing alright—some cool tracks, a decent following—but nothing that screamed "big league." They knew what they wanted but didn't know how to get it. 

In our initial interview, we first defined the problems that stopped their growth. Because, as you know, "A problem well-stated is a problem half-solved."

And it was all well expected… They didn't have the tools or strategies needed to reach a wider audience. Here are some of the key problems we identified:

• Limited reach. Despite having great music, they were only hitting a small segment of potential listeners. They lacked the tools and methods to push their music beyond their existing audience.

• Ineffective playlist presence.Their tracks were getting lost in the sea of Spotify playlists. They struggled to stand out in a platform flooded with content, lacking the expertise to strategically place their music where it would make the most impact.

• Inconsistent engagement. Engagement on their tracks was hit or miss. They needed a way to consistently engage listeners and keep them coming back, which is crucial for building a loyal fanbase and increasing stream counts.

• Resource allocation. They were spending too much time trying to figure out playlist placements and not enough time doing what they do best—discovering and promoting new music. They needed a streamlined process that would handle the promotional heavy lifting.

• Monetization strategies. Even with decent streaming numbers, the label was not effectively capitalizing on potential revenue streams. They lacked the know-how to monetize their playlists through ads, sponsorships, and collaborations.

Alright, let us now break down how we really turned things around for this record label using our PitchUS Playlisting services. It's pretty cool to see the analytics play out in real-time, and honestly, the results we've been seeing are nothing short of awesome.

But we didn't just set it and forget it. We kept our campaigns super flexible, which meant we could adapt on the fly.

• When we saw listeners liked something new, we updated the playlist.

• When a new trend started, we made sure clients' music was included right away.

All this data wasn't just for show. We used it to continually refine our approach, making each campaign more effective than the last. It was about staying agile, always ready to pivot our strategies based on what the numbers were telling us.

First off, we focused on getting their playlists out there to more listeners—like, a lot more. Every day, we made sure that these playlists were hitting the screens and speakers of nearly 50,000 listeners. That's no small feat, and it requires a mix of solid tech and knowing where the Spotify scene's pulse is at. It was targeted and calculated.

Still, the key was in the curation. Our client has a unique sound, right? So they couldn't just mix with any genre. We handpicked where their tracks would go based on who was listening and what they were into. This meant analyzing tons of data on listener preferences and behaviors, which helped us push the playlists not only to more people but to the right people.

Now, about engagement—this is where it gets really interesting. By driving the playlists to a wider audience, we started to see a surge in streams. We're talking about jumping from a few hundred daily streams to hitting between 2,500 to 7,000+. And as those numbers climbed, so did the followers. More streams meant more visibility, which meant more followers. It's a sweet cycle like that.

In a nutshell, we used every tool in our arsenal not just to place our clients' music in front of people but also to keep it there, front and center. And let us tell you, the payoff from such a focused and analytical approach? It's watching a label not only hit the big leagues but sustain that success and vibe with their fans. That's what we did, and it's been a blast seeing it all come together.

1. Daily listener reach increased to over 50,000 Spotify users every day.

2. Daily streams saw a spike from a few hundred to consistently hitting between 2,500 and 7,000+ streams daily on Spotify.

3. Followers grew by 213%, in line with the enhanced stream numbers and broader exposure.

4. Enhanced user interaction on Spotify with increased likes, shares, and playlist follows.

5. Playlists were continually optimized based on Spotify analytics, improving performance over time.

6. Successfully reached the intended demographic on Spotify to the listener preferences and behaviors.

If you need help with Spotify playlisting advertising and would like to achieve the same results, don't hesitate to contact us!

We're proud to be acknowledged by industry leaders for our methods in music promotion and playlisting. 

In August 2023, at the renowned MusicBiz Conference in Nashville, M. Thompson, CEO of BigSound Records, highlighted PitchUS during a keynote address. He commended our strategies for being "revolutionary in digital music marketing."

Our innovative approach has also been featured in several authoritative music industry publications. For example, our successful playlisting campaigns and clients' stories have been covered in "Music Week" and "Billboard Magazine," showcasing our role in driving remarkable growth for major labels.

If you're looking for expert assistance with Spotify playlisting advertising and aim to replicate the success stories featured in our coverage, don't hesitate to reach out to us at PitchUS. Let us help you turn your tracks into hits!

Note: Due to professional confidentiality agreements, we are unable to disclose the name of our client in this case study. We appreciate your understanding as we uphold our commitment to client privacy and ethical business practices.