Music Marketing

Discover the most recent trends and strategies in music marketing to rule the industry.

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Wiz Khalifa  ‘I’m Not No Stripper’

Wiz Khalifa Shuts Down Fan for Throwing Money: ‘I’m Not No Stripper’

Wiz Khalifa made it clear he’s not about that life when a fan decided to toss money at him during a recent show in Thailand. The moment happened at Club 808, ...

P!nk - Summer Carnival Tour 2024

P!NK’s Tour Grosses $700 Million, 2nd Highest for a Female Artist

P!NK’s 2023-2024 touring cycle—featuring the Summer Carnival Tour, TRUSTFALL Tour, and P!NK LIVE — grossed $693.8 million across 130+ shows. Nearly 5 million ...

Drake lawsuit

Drake Alleges Streaming Manipulation by UMG to Promote Kendrick Lamar’s "Not Like Us"

In a dramatic escalation of his feud with Kendrick Lamar, Drake has taken legal action against Universal Music Group (UMG), accusing the label of manipulating...

Phone in hand with opened instagram and showing music marketing hooks

50 Viral Hooks for Music Artists to Use on Social Media in 2024

So remember our last blog about the hooks you shouldn’t be using? Well, now we’re flipping the script! Get ready to taste some viral, ready-to-use hooks that ...

Content hooks for musicians that actually work

Stop Using These Outdated Content Hooks If You Want to Promote Music Online Effectively in 2024

Are you trying to promote your music online and noticing the same old hooks just aren’t working anymore? You’re not alone. In 2024, successful marketing for m...

Monetize your music beyond Spotify and streaming

How to Monetize Your Music in 2024 Beyond Spotify and Streaming

As an independent artist, relying solely on streaming platforms like Spotify isn't enough to generate a sustainable income. While streaming revenue is helpful...

brand pillars in music marketing

Why Your Brand Matters More Than Your Music

Let’s get one thing clear: just having "good music" is not enough. Not if your goal is to build a sustainable fanbase and career in the music industry. Sure, ...

Viral content for music artists

How to Make Your Song Go Viral: But Should You Even Care?

Let's get one thing straight: everyone’s chasing the dream of “going viral.” Musicians, influencers, your cousin who just started a TikTok account last week—t...

If You Want Insane Growth as an Artist on Social Media, You NEED “Haters”

If You Want Insane Growth as an Artist on Social Media, You NEED “Haters”

In today’s digital landscape, the reality is that people are far more likely to comment hate than love. 🤷‍♂️ This phenomenon isn't just limited to artists; it...

The Waterfall Release Strategy: Stop Releasing Albums—Do This Instead!

The Waterfall Release Strategy: Stop Releasing Albums—Do This Instead!

If you're a musician, you might have your heart set on releasing a full album. You’ve poured your soul into 10 or 12 songs, and they all tell a story—your sto...