Is Instagram Good for Music Promotion (Part 2)

In today's digital age, social media plays a crucial role in music promotion, and Instagram is one of the most powerful platforms available. But is Instagram actually good for music promotion? The short answer: yes! However, how you use it makes all the difference.

With over a billion users, Instagram offers musicians a direct way to connect with fans, showcase their artistry, and even generate income. But you need a solid strategy to get the most out of it. In this guide, we’ll cover how often to post, how to gain followers, whether Instagram pays musicians, and much more. Plus, we'll explore how Pitch Us can help boost your music’s reach.

This is Part 2 of our Instagram music promotion series! If you haven’t checked out Part 1 yet, head over to our blog for more insights on getting the most out of Instagram as a musician. And stay tuned - there's more to come regarding Instagram promotion for artists!

How Often Should a Musician Post on Instagram?

Consistency is key. The more active you are, the more likely Instagram’s algorithm will push your content. But that doesn’t mean you need to post every single day. A good rule of thumb:

Feed Posts: 3–5 times a week
Reels: At least 3 times a week (Reels get the most reach)
Stories: Daily (keeps you top-of-mind for followers)
Live Streams: Once a week or biweekly (builds engagement)

The goal is to stay visible without overwhelming your audience. Quality matters more than quantity, so focus on engaging, valuable content.

Does Instagram Pay Musicians?

Yes, but not directly for posting music. Musicians can make money on Instagram through:

Instagram Badges: Fans can tip you during Live streams.
Brand Collaborations: Partnering with brands for sponsored content.
Selling Merchandise: Using Instagram Shopping.
Subscription Features: Monetizing exclusive content.
Music Royalties: If your music is in Instagram’s library, you can earn from plays in Stories and Reels.

While Instagram alone won’t make you rich, it can be a key revenue driver when combined with other income streams.

Is TikTok or Instagram Better to Promote Music?

Both platforms have their advantages, and the best choice depends on your goals:

TikTok: Best for viral reach, challenges, and fast-growing exposure.
Instagram: Better for long-term fan engagement and building a dedicated audience.

If possible, use both! TikTok can introduce your music to new listeners, while Instagram keeps them engaged and invested in your journey.

How to Gain Followers as a Musician on Instagram

Growing your following takes time, but these strategies can help:

Engage consistently – Reply to comments, interact with fans, and comment on other musicians' posts.
Use trending Reels – Reels have the highest reach potential.
Leverage hashtags wisely – Use relevant music-related hashtags (#NewMusic, #IndieArtist, etc.).
Cross-promote – Share your Instagram on TikTok, YouTube, and Twitter.
Go live – Live Q&A sessions, performances, and behind-the-scenes streams boost engagement.
Encourage user-generated content – Ask fans to use your song in their own Reels.

For musicians looking for a streamlined approach to increasing their Instagram presence, Pitch Us provides targeted playlist pitching and social growth strategies to connect you with the right audience.

Will I Get Copyrighted on Instagram for Music?

Instagram has strict copyright policies, but there are ways to avoid issues:

Use Instagram’s licensed music library – It’s safe and legal.
Get your music distributed properly – Platforms like DistroKid or TuneCore can add your songs to Instagram.
Avoid using copyrighted music in long videos – Clips longer than 30 seconds may be flagged.

If you own the rights to your music, you’re in the clear. If using someone else’s song, ensure you have permission.

How to Get Song Promotion on Instagram

Want more people to hear your music? Try these methods:

Influencer partnerships – Pay or collaborate with influencers to feature your music.
Instagram ads – Target potential fans with paid promotions.
Feature your music in Reels – The algorithm loves Reels with trending audio.
Encourage fan content – Ask fans to create videos using your song.
Network with other musicians – Cross-promote each other’s music.

Does Adding Music to an Instagram Post Boost It?

Yes! Posts with music tend to perform better. Instagram prioritizes Reels and Stories with sound, especially trending audio. Adding music can make your content more engaging and increase discoverability.

How Important is Social Media for Musicians?

In 2025, social media isn’t optional for musicians, it’s essential. It helps you:

Grow your fanbase
Engage with listeners
Promote new releases
Attract industry attention
Sell music, merch, and tickets

While traditional marketing still has its place, social media is where independent artists can thrive without a record label.

Is It OK to Post Music on Instagram?

Absolutely! Instagram is designed for sharing creative content. Whether it’s full songs, snippets, or live performances, posting your music helps you reach more listeners and build a loyal fanbase.

How Do You Get People to See Your Music on Instagram?

Optimize your bio – Make it clear who you are and what you do.
Post consistently – The more active you are, the better the reach.
Engage with fans – Respond to comments and DMs.
Use high-quality visuals – Eye-catching posts attract more viewers.
Collaborate with influencers and artists – Their audience becomes your audience.

Is Snapchat Useful for Musicians?

Snapchat has a smaller impact on music promotion compared to Instagram and TikTok. However, it can still be useful for:

Exclusive behind-the-scenes content
Casual interactions with fans
Direct messaging with supporters

If you already have a strong Snapchat following, it can complement your Instagram strategy.

Is Instagram Good for Singers?

Yes! Instagram is one of the best platforms for singers to showcase their talent. Posting covers, vocal clips, and live performances can attract fans and even industry professionals. Plus, Instagram Reels makes it easy for your singing videos to go viral.

Final Thoughts

Instagram is an incredible tool for music promotion when used strategically. By consistently posting engaging content, leveraging Reels, and interacting with fans, you can grow your audience and boost your music career. While it’s not a direct moneymaker, it plays a crucial role in building your brand and opening up new opportunities.

So, is Instagram good for music promotion? 100% yes - but only if you put in the effort. Start optimizing your Instagram strategy today with Pitch-Us, and watch your music reach new heights!